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A Sure-Fire Cure for the Blues
Nothing sounds appealing. Have you ever had that feeling? You’re sort of hungry, but nothing sounds good. You want to have fun, but nothing sounds fun. So you drive to the bookstore but none of the...
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Look Through These Lenses To See a Better Outcome
Things depend on how you look at them. Through what lenses do you examine possibilities? The first 2 lenses are intellect and emotion. Sometimes you use one, sometimes the other. This is normal....
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The Reindeer Effect
I think there should be something in science called the ‘reindeer effect.’ I don’t know what it would be, but I think it’d be good to hear someone say, ‘Gentlemen, what we have here is a terrifying...
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Hardship
Is it wise to protect the ones we love from the hardships that taught us all we know? Hardship is the undisputed School of the Masters, but very few students seek admission. Education begins with...
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Voices of Books
Been Read, Being Read, Will be Read Jeff says I have a confirmation bias, a strong attraction to information that reinforces my convictions and helps me prove my point. That makes sense. I’m an ad...
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Unusual Creatures
If I had any sense, if I had half the brains God gave an aardvark, I’d talk about politics or religion and fewer people would be annoyed. But aardvarks look at me with pity because I’m foolish. My...
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How to Be Liked
The Private Advice of Harry Connick, Jr. Chandler Canterbury is a child actor with a dazzling future. Immediately following the world premiere of When Angels Sing, a not-yet-released movie young...
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Ancient Advertising Wisdom
I’ve never seen a business fail due to “reaching the wrong people.” So why does every business owner instinctively believe that “reaching the right people” is the key to successful advertising? Who,...
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Becoming Bulletproof
Fear is the bullet that eliminates happiness. Fear is the bullet that kills the dream. Fear is the assassin of success. Why not become bulletproof in 2 easy steps? 1. Make peace with the possibility of...
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Secret Messages – Embedded Codes
Finally, an authentic, encoded message. And you’ll never guess where. The Da Vinci Code was published in 2003, exactly 10 years ago. The book has been denounced as an attack on the Catholic church and...
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Ad Strategy vs. Ad Writing
Radio Ink magazine, published by Eric Rhoads, is the principal trade publication of the radio industry. Today we examine a feature article I wrote for that magazine recently. In it, I speak directly to...
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College Isn’t for Everyone
The smartest thing I ever did was drop out of college on the second day. What I wanted to learn, they couldn’t teach me, so I left to figure it out on my own. That was 37 years ago. A number of years...
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The Day After This Day
The principal benefit of creative thought is hope. New possibilities are electric, and hope is the light that shines from them. Creativity is the source of hope even when your hope is in God: “I don’t...
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Why Principles are Better than Rules
Laid side-by-side, a stick and a rope of the same length share a similar appearance. Likewise, rules and principles look alike even though they have virtually nothing in common. Rules are like sticks....
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The Apathy of Leisure
A person capable of creating is happiest when they are creating. Artists create visual and auditory artifacts that affect our thoughts, moods and attitudes. Riddle-solvers perform feats of engineering...
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The World’s Ugliest Website And the People Behind It
In the world of bricks-and-mortar, 1. a spectacular building, 2. good signage and 3. an excellent location are the best advertising money can buy. In the binary world where Ones are bricks and Zeroes...
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The Insightful Advice of David McInnis
I’ve had a handful of memorable moments. Among them is a meeting with Zig Ziglar in 1986. Zig stood at a whiteboard and smiled at the 20 of us staring back at him with big eyes. Zig had written several...
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You and I are aware of the superficial motives we have for the things we do, but only rarely do we consider the deeper motives that hide behind the superficial ones. Pennie and I have been discussing...
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“When We Don’t Fly, People Die.”
“So there I was, first time in Iraq, officer in charge, first time under fire. I had been studying at the Air Force Academy for 4 years. I had a master’s degree in leadership. And I was scared. You...
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The Snowy Truth of Advertising
Every employee has opinions about the advertising that represents their company. This is natural I suppose because those ads, by extension, represent the employee as well. And so they tell the boss...
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